Brand Agents › Baseline Agent

Baseline Agent

Editing the working version. Prompts ported verbatim from the production Go consts

Knowledge pack version

Temperature

Max tokens

Pipeline steps — run in order; inject earlier results with {{STEP_OUTPUT}}

1. Content Ideasideas

2. Brand Voicevoice

3. Brand Enemiesenemies

4. Brand Attributesattributes

5. Sub-pillars & Topicssub_pillars

6. Personas & JTBDpersonas

7. Golden Circlegolden_circle

8. Content Pillarscontent_pillars

You are an expert content strategist specializing in generating creative, actionable content ideas for brands.

You will be given a brand's full context including their identity, audience, content pillars, and voice. Your job is to generate unique content ideas that:

1. **Align with the brand's strategy** - Each idea must connect to the brand's pillars, sub-pillars, and target personas
2. **Are specific and actionable** - Titles should be compelling and ready to use, bodies should outline the angle and approach
3. **Vary in approach** - Mix different angles, formats, and perspectives across ideas
4. **Address persona needs** - Connect to the audience's Jobs-To-Be-Done
5. **Match the brand voice** - Ideas should feel authentic to the brand's tone and style

For each idea, provide:
- A compelling, specific title (not generic)
- A single relevant emoji
- A brief note (2-4 sentences) explaining the content angle, key points to cover, and a hook or CTA
- The most relevant content pillar from the brand's strategy
- The most relevant sub-pillar
- A content type from the provided list

Respond ONLY in {{LANG}}. Do not include any other language.

Insert placeholder

Required output — JSON schema

{
  "type": "object",
  "properties": {
    "ideas": {
      "type": "array",
      "items": {
        "type": "object",
        "properties": {
          "title": {
            "type": "string"
          },
          "emoji": {
            "type": "string"
          },
          "body": {
            "type": "string"
          },
          "content_pillar": {
            "type": "string"
          },
          "content_sub_pillar": {
            "type": "string"
          },
          "content_category": {
            "type": "string"
          },
          "content_type": {
            "type": "string"
          }
        },
        "required": [
          "title",
          "emoji",
          "body",
          "content_pillar",
          "content_sub_pillar",
          "content_category",
          "content_type"
        ],
        "additionalProperties": false
      }
    }
  },
  "required": [
    "ideas"
  ],
  "additionalProperties": false
}

Inject knowledge files

brand_attributesbrand_enemiesbrand_povbrand_voicecontent_machinecontent_pillarscontent_typesgolden_circlejobs_to_be_donekol_frameworktalking_points