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Edit questionnaire
Same questionnaire as the production brand API.
Language
(used by autofill & generation)
English
Français
Website
(autofill with AI)
✨ Autofill with AI
Brand name *
Description *
Treely is a SaaS platform that organizes team-building challenges centered around walking and environmental action. Employees download the app and participate in 10-day challenges where every 15,000 steps walked results in a tree being planted. The platform combines physical activity, team engagement, and ecological impact through real-time leaderboards, photo challenges, and interactive features.
Mission — the WHY *
Treely exists to mobilize teams collectively around environmental action while improving employee well-being and strengthening workplace culture. The company believes that only collective mobilization can build a better world for the planet and its people.
Approach — the HOW *
Treely uses a mobile app that tracks participant steps during 10-day challenges and converts them into tree plantings through partnerships with certified reforestation organizations like Eden Reforestation Projects. The platform provides customizable communication kits, dedicated support throughout the challenge, and real-time engagement features including leaderboards and photo contests to maximize participation and team cohesion.
Personas *
(≥1)
+ Add persona
Seeks to organize engaging team-building events that are easy to manage, maximize employee participation, and strengthen workplace culture while reducing organizational burden. Needs solutions that work for hybrid and multi-site teams.
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Wants to improve employee well-being and physical activity levels while creating a culture of environmental responsibility. Needs programs that demonstrably increase exercise and reduce stress among employees.
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Aims to make corporate environmental initiatives participatory and tangible for employees rather than abstract. Needs to demonstrate genuine environmental impact while avoiding greenwashing and building authentic employee engagement around sustainability.
✕
Responsible for coordinating company events and activities with limited resources and time. Needs turnkey solutions with pre-made materials and ongoing support to execute successful team activities.
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Seeks meaningful workplace experiences that build connections with colleagues, especially in hybrid or remote settings. Wants to contribute to environmental causes while improving personal health and having fun.
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Wants to enhance employer brand, improve employee retention, and demonstrate corporate social responsibility. Needs programs that deliver measurable engagement and positive impact on company culture.
✕
Offers *
(≥1)
+ Add offer
A 10-day team-building challenge designed for companies with fewer than 100 employees, encouraging collaboration between colleagues through collective step tracking and photo contests. Participants compete within their organization to plant trees while strengthening team cohesion.
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A competitive challenge format ideal for companies with over 100 employees, enabling participation in large-scale inter-company competitions. Teams from different organizations compete to plant the most trees while building camaraderie.
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A smartphone application that tracks participant steps, converts them into tree plantings, and provides real-time leaderboards, messaging, and photo contest features. The app works for both office-based and field-based employees across multiple countries and languages.
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A customizable package of pre-designed materials including communication templates, visual assets, videos, and encouragement messages tailored to the client's brand. Designed to maximize participation and engagement throughout the challenge.
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A personalized support service providing a dedicated account manager who guides clients through all phases of the challenge from planning to closing ceremony. Support includes kick-off briefings, ongoing consultation, and problem-solving throughout the event.
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Partnership with certified reforestation organizations to plant trees exclusively in tropical regions, particularly Kenya, with focus on ecosystem restoration and local employment creation. Each 15,000 steps walked results in one tree planted.
✕
Attributes *
(pick exactly 6 — one per pair)
6 of 6 selected
Modern
Contemporary, in the current era
VS
Vintage
Inspired by the past, embracing retro
Handmade
Values craftsmanship and the human touch
VS
Standardized
Prioritizes reproducibility and consistency
Accessible
Open to all, easy to approach
VS
Elitist
Selective, reserved for a chosen audience
Complex
Embraces its richness and multiple facets
VS
Simple
Gets to the point, refined and clear
Energetic
Lively, dynamic, stimulating
VS
Calm
Composed, soothing, serene
Raw
Authentic, unfiltered, direct
VS
Refined
Polished, elegant, subtle
Sincere
Authentic and transparent
VS
Clever
Cunning, strategic, plays with conventions
Humble
Modest, doesn't put itself forward
VS
Proud
Owns its value and claims it
Intuitive
Guided by feeling and instinct
VS
Technical
Based on expertise and method
Adventurous
Ready to take risks, explorer
VS
Cautious
Thoughtful, minimizes risks
Fun
Playful, light-hearted, entertaining
VS
Serious
Earnest, professional, composed
Niche
Specialized, for a targeted audience
VS
Mainstream
Mass market, universal
Small
Intimate, human-scale
VS
Large
Ambitious, far-reaching
Emotional
Speaks to the heart, touches feelings
VS
Analytical
Speaks to reason, factual
Experimental
Tests, explores, innovates
VS
Conventional
Follows established norms
Open-minded
Curious, tolerant, flexible
VS
Dogmatic
Convinced, firm on its principles
Unpredictable
Surprising, changing, unexpected
VS
Reliable
Consistent, dependable
Basic
Essential, simple, no frills
VS
High-end
Premium, luxurious, exclusive
Budding
Growing, full of potential
VS
Accomplished
Mature, established, recognized
Bold
Daring, provocative, takes chances
VS
Respectful
Mindful of conventions and others
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